The BonusRun team had taken an especially raw approach to the latest Mercedes Campaign for the GLB35. Drawing upon inspiration from the insidious yet radiant emotions that the GLB brings to its driver was spread across the art direction and infused into the photography.
With a tight window for the prime lighting and minimal gear available, the team was able to accomplish a highly stylized approach to a vehicle that desired it.
Photography + Art Direction: Tristan Fopma
Supporting Photography: Parker Schmidt
Producer: Rosanne Steeneken
Special thanks: Mercedes Netherlands