Inspired by Iceland is the official destination brand for Iceland in marketing. All official marketing activities are under the umbrella of IBI. After coming back to Iceland over and over again for the incredible landscapes, I got the chance to see a different side of Iceland. This campaign was to promote the creative culture and the "Season of Creativity."
Photographer + Lead Creative: Giulia Woergartner
"With the weather and the dark skies in fall and winter, a lot of Icelanders have the desire to create something inspiring out of the darkness. I got to immerse myself in the creative culture and be part of Iceland's biggest music festival Iceland Airwaves and see how this changing of the season affects the creatives and the culture. This was also the first time shooting for a music event. I posted about my experience of the Season of Creativity on my Instagram and documented the trip with a Vlog.”
- Giulia Woergartner